Here Is A Reduced Size 30
Second Sample Of First Video In This Series
Google Trends charts how often a particular search term is entered relative the total search volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from some time in 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by region, city and language. It is possible to refine the main graph by region and time period.  Trends also allows the user to compare the volume of searches between two or more terms. An additional feature of Trends is in its ability to show news related to the search term overlaid on the chart showing how new events affect search popularity.  There are many search keywords that are quite seasonal, like summer camps, which strongly coincides with the end of the United States school year. Another good example is the increase of interest in niche subjects like "skin cancer" as summer approaches.  There are also some search keywords that come up around a certain date each year. For example, searches for the Internal Revenue Service peak on April 15, the deadline for filing taxes in the United States. Another example is Thanksgiving. Most searches also seem to have some anomaly before or after Christmas each year, even terms that one would not particularly associate with the season. On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google’s search box. The tracking device provided a more indepth analysis of results. It also has the ability to categorize and organize the data, with special attention given to the breakdown of information by geographical areas.
Here is a breakdown of the seven videos in this brand new tutorial:
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